Postum. June and Dayle are members of the Church of Jesus Christ of Latter-day Saints, commonly known as Mormons. We feel this is a healthier option. We were live on Studio 5 with Brooke Walker and Good Things, Utah, two popular morning shows in Salt Lake City, Utah. About Postum - from their website: postum.com In 2007, when POSTUM® was discontinued by a large food company, there began a groundswell of support from loyal POSTUM® drinkers “Bring Back Our POSTUM®!” We at Eliza’s Quest Foods felt the same way. How did you come to work at Eliza's Quest Foods? Contact your health-care provider immediately if you suspect that you have a medical problem. A good portion of our customers are people who do not or cannot drink caffeine or who want to cut caffeine from their diet. Postum is pH balanced and actually soothes the stomach. So I decided to go to South Korea in 2003. The beverage is made from … Postum is the Original Coffee Substitute since 1895, and unlike other substitutes, our product does not contain barley or chicory. This then eventually led me to manufacturing and branding products of my own, focusing mainly on natural foods and beverages. That’s right. If you visit their website, you can order directly from them the same 8 oz. In 1949, Postum sales reached $500 million. After numerous attempts, on January 1, 1895, he came up with what he felt was the right blend of ingredients and named the product Postum. However, once the IT bubble started to nosedive in the early 2000s, I wanted to try something new. This 1895 marketing slogan was created by Charles William Post (1854 — 1914), the man who, in a small white barn in Battle Creek, Michigan, made the first batch of Postum, a cereal beverage.Sales were slow initially: Post lost $800 on Postum in the first year. It was manufactured commercially from 1895 to 2007, first by the Postum Cereal Company and then by Krafts Food Company. Can you tell us more about CW Post? The high majority of people consume beverages because of elements found in them. Postum drinkers are people who are health conscious. Where is Postum being manufactured? This one shows a wife serving Postum to her husband with a scientific explanation why coffee is so bad for your health. It has a smoother taste that is created from roasted wheat, bran, and molasses. No preservatives. Postum, once a popular coffee substitute in many Adventist homes, was discontinued more than a decade ago. We invite you to join our community through conversation by commenting below. We outsource most of our services, including manufacturing, for the time being. Alita Byrd is interviews editor for Spectrum. We continually work very closely with the Adventist distributors in offering promotions to pass along to customers, such as regional campmeeting specials and other quarterly specials throughout the year. (learn about health benefits or risks) Has low calorie density - this means that the amount of calories you are getting from an ounce is low (0 cal/oz). However, our product is a liquid, and it is odorless, colorless, and tasteless. Enter toasted grain-based beverage substitutes such as Kellogg's "Caramel Coffee" and C.W. Postum is a beverage made from roasted grains and molasses that is drunk as a caffeine free and healthier alternative to coffee and tea. All Rights Reserved. “This study concluded that there were many different psychological and social health benefits reported, with the most common being improved self-esteem and improved social interaction/integration, followed by fewer depressive symptoms.” This product helps break down the protein molecules. Like coffee beans, chicory root can be roasted, ground and brewed into a delicious … Our customer base ranges from long-time devoted Postum drinkers who have fond memories of drinking Postum with their parents or grandparents to the younger generation who were introduced to Postum by family members. Who is your market? Coffee which is the largest consumed beverage is rich in caffeine. Photos courtesy of Postum. Our favorite ad was an article CW Post ran in. I was the head elder for the past four years at the Atlanta-Korean SDA Church. Hopefully, we are just getting started. And was that during World War II when coffee was harder to obtain? How are you marketing to Adventists and Mormons? Maltodextrin has no flavor and only contributed to darkening the roast. But many folks have found creative ways to use it – sprinkling it as a topping, adding it to hot chocolate or creating delicious new recipes with Postum. That’s it. CW did not improve, and he moved into a boarding house owned by a Seventh-day Adventist in town. Get full nutrition facts and other common serving sizes of Postum including 1 fl oz and 100 g. The Postum sold today continues to have the same aroma and flavor as the original product created by CW Post. He gave the cereal that name because of the grape smell the product has when in the hoppers in the plant. If you look at the original Postum recipe, you will see that the ingredients were all natural – things like grains, molasses and corn based products. The Post Cereal division was sold to RalCorp. No caffeine. Adventist Forum, publisher of SPECTRUM and spectrummagazine.org, is an independent non-profit 501(c)(3) organization committed to promoting community through conversation in the Seventh-day Adventist Church. Toasties was sold for over 100 years in the southern and western states, but the plant could not keep up with production of Honey Bunches of Oats (which uses Toasties flakes), so the company stopped making Toasties as a stand-alone product. I am thoroughly enjoying partnering with them and playing a key role in bringing Postum back to all of our loyal customers. I have been involved in sales my entire career. He actually arrived on a stretcher. You’ll also like what’s NOT in Postum. While Seventh-day Adventists and members of the Church of Jesus Christ of Latter-day Saints (Mormons) are very loyal Postum drinkers, they are not the only people who drink Postum. We still use some of them in our current advertising because customers continue to love seeing them. Peter Hwang is senior vice president of Eliza's Quest Foods. How did Eliza's come to acquire Postum? I am currently the only Adventist at Eliza’s Quest Foods. Same satisfying recipe as original Postum with natural coffee flavor added Who can't tolerate caffeine? No wonder it is a … Many vegans and vegetarians do not drink coffee because the acid irritates their stomachs. It's Back! A new company was formed to bring it back, and a full-page ad will appear next month in the Adventist Review as senior vice president Peter Hwang works to regain the Adventist market. We ask that you engage in courteous and respectful discourse. I had saved a bottle from my last purchase & the ingredients are listed as: wheat bran, wheat, molasses & maltodextrin (from corn), so after making your recipe & wanting a strong taste, I ground (moderately in coffee grinder) 4 cups of wheat bran & added to your "homemade Postum" mixture, as well as more molasses. Orders started to come in and the company grew rapidly. We currently have the 8 oz. Eliza's Quest Foods was started by June and Dayle Rust who were teachers in North Carolina. POSTUM CEREAL COMPANY "Health First — Happiness Follows, POSTUM instead of coffee, 'There's a Reason."' Composed of all the makings of a premium coffee substitute, Postum’s wheat bran and molasses beverage supports healthy living, whilst satisfying the taste buds. All products that I manufacture, sell, or distribute are either non-GMO or organic. I leveraged my bilingual skills along with my love of sales and approached U.S. and international manufacturers in the food and beverage industry, and that’s when my career in international trading began. The old Postum ads were priceless. Most papain found on the market comes in a powder and has a very strong odor. Please tell us a little bit about the history of Postum and how it came back to the market. I met June and Dayle Rust at a Food & Beverage Show. Take a look at the label and you’ll see why Postum is a coffee replacement you can feel good about. They noticed blogs and petitions asking Kraft to bring Postum back and were surprised that hundreds of thousands of Postum customers were just as disappointed as they were that it was taken off the market. Can you describe some of your favorite ads? Though I had zero experience in technology, they saw potential in me and were willing to train me. I have had a strong desire to do sales for as long as I can remember. We currently have six Adventist distributors throughout the U.S. that distribute our products to the local Adventist businesses, including ABC Stores, Village Market, Loma Linda Market, and other local health food stores. How has the original recipe or method of making it changed? Five in-house employees. CW Post had numerous health related issues during his adulthood. Is the Original flavor the most popular, or is it the newer cocoa or coffee-flavored versions? Other favorites include “The Woman Who Cares." Add milk and sweeten to taste if desired. It acquired the trade secret and trademark from a small company that convinced Kraft to release them after years of protests from Postum lovers when the product was discontinued. Delicious news, Postum® lovers – your favorite coffee substitute beverage is back. Subscribe to the Spectrum Magazine newsletter for email updates! This one shows a wife serving Postum to her husband with a scientific explanation why coffee is so bad for your health. Use 1 tsp. We have tossed around the idea of a Keurig Cup possibly for the future. His first attempts at trying to market it to local grocers failed. ALL TIME FAVORITE ANYTIME BEVERAGE - Keeping to their original 1895 recipe, Postum have maintained a wholesome approach to coffee alternatives from a simpler time. I believe Mormons and Adventists (both of whom traditionally didn't drink coffee) were previously the biggest consumers? Magazine titled "Why Real Men Crack," focusing on the adverse side effects of coffee consumption. The trade secret is still used. Postum, add boiling water, stir. The largest group of customers are those who are health conscious and want a delicious beverage that contains no caffeine and does not irritate their stomachs. as senior vice president Peter Hwang works to regain the Adventist market. By 1956, Postum was sold in 71 countries. In 1904 he created Post Toasties, which is a corn flake. The coffee bean is an amazing plant with many positive health benefits. High levels of these substances are not suitable for any human body. jar, in three delicious flavors (regular, coffee, cocoa), for ten bucks—but then there's the cost for shipping, for which Amazon Prime members have already ponied up. Non-GMO certified. Other favorites include “The Woman Who Cares." Are you the only Adventist employee? Ahhhhh, This is What Wholesome Tastes Like. The Word is a health code of sorts, a mandate to avoid alcohol, coffee, tobacco, and tea while emphasizing grains, fruit, and vegetables as dietary pillars. This is when some products were dissolved. Our favorite ad was an article CW Post ran in Life Magazine titled "Why Real Men Crack," focusing on the adverse side effects of coffee consumption. We still use some of them in our current advertising because customers continue to love seeing them. We did a little over $750,000 last year and are on track to do close to $1 million this year. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health … At its most popular, how much Postum was being sold? Do church members that you know drink coffee? Despite its niche popularity, particularly with the Mormons and health aficionados who eschew caffeinated drinks, it was … Was it a breakfast cereal? Our sales have increased each year by 20%. They brought me on to join the team, and I am currently the Senior Vice President of Eliza’s Quest Foods, LLC. My family really enjoys Postum™–it was a part of our mornings growing up, and now I get to share it with my children! People wanting to reduce their caffeine intake or completely cut out caffeine are amazed at the smooth taste of Postum. Are you still selling them? Drugs.com provides accurate and independent information on more than 24,000 prescription drugs, over-the-counter medicines and natural products. Research and development actually began in their home kitchen before they officially acquired the trade secret. I remembered the brand from growing up in an Adventist home, and I had confidence I could help them grow the business and the brand by leveraging my background in the food and beverage industry over the past 15 years. Post, was a student of John Harvey Kellog, and like me, he didn't dig caffeine. A good portion of our customers are people who do not or cannot drink caffeine or who want to cut caffeine from their diet. There are many more. The Mountain West has been our largest market for the past few years due to the large LDS population in that area. By keeping to our original 1895 recipe, we’ve maintained a wholesome approach to coffee alternatives from a simpler time. Kosher Certified. Are they interested in Postum? It's a natural choice for health-conscious individuals and those with dietary, health, or religious restrictions. More and more younger people who never heard of it before are becoming interested in Postum. We currently have six Adventist distributors throughout the U.S. that distribute our products to the local Adventist businesses, including ABC Stores, Village Market, Loma Linda Market, and other local health food stores. This material is provided for educational purposes only and is not intended for medical advice, diagnosis or treatment. , plus 100,000 web impressions. His passion was to create and sell products that were not only tasty but also healthy and nutritious for everyone to enjoy. Hwang graduated from Georgia-Cumberland Academy in 1993 then attended Southern Adventist University and graduated in 1997 with a BA in public relations and a minor in business. But it was reintroduced five years ago, and you are working to get the word out to more potential Postum-drinkers. The only change is that Eliza’s Quest Foods took out maltodextrin from corn because this ingredient is potentially a GMO product. POSTUM: Eine turbulent-erotische Reise auf den Spuren eines Freundes (Marlon, Timo und Marlene 3) (German Edition) by Andre Illgas | Feb 27, 2015 5.0 out of 5 stars 1 It has been replaced by a non-GMO wheat starch. Postum is proud to have earned the Non-GMO Project Verified seal from the Non-GMO Project. We ask that you engage in courteous and respectful discourse. Postum was a staple in many homes. © 2020 Spectrum Magazine. There’s no caffeine to cause potential sleeplessness, high blood pressure or digestive problems. See Postum.com for more information about its history and where to buy it. We invite you to join our community through conversation by commenting below. Who are Postum drinkers? Ahhhhh, This is What Wholesome Tastes Like. What else does Eliza's sell? It's a natural choice for health-conscious individuals and those with dietary, health, or religious restrictions. This beloved hot drink has a history as rich as its flavor. Even coffee drinkers who enjoy a non-caffeinated drink in the afternoons or evenings are choosing Postum over the other coffee-alternative products sold on the market today. Original Postum accounts for roughly 60% of sales while the Coffee Flavor is around 25% of sales, and Postum Cocoa Blend is 15% of sales. Postum Photo courtesy of Postum It's got a dark, sugar-y flavor, and has been a hit with kids—so if you're hesitant to let them join in on your morning coffee routine , it's a good option. There are 14 calories in 1 mug of Postum. Chicory Coffee. Just one teaspoon of Postum mixed into 8-ounces of hot or cold water is all it takes to enjoy America's all-time favorite anytime beverage. We have a full-page ad coming out in the May and June 2018 issues of the Adventist Review, plus 100,000 web impressions. It's the thickest of the three and contains vitamins and minerals like iron, calcium, and magnesium, leading health experts to believe blackstrap molasses may hold great health benefits (via The Spruce Eats). Contains a low amount of risky components that may include saturated fat, sodium and sugars (0%/oz). How are you getting the word out? 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Maltodextrin has no flavor and only contributed to darkening the roast Cup possibly for the time being as remember... Verified seal from the enzyme, found in the early 2000s, i been... Provider immediately if you suspect that you engage in courteous and respectful discourse high majority people! A full-page ad will appear next month in the to share it with my children Kellog, and molasses how... First product of mine, and you ’ ll find that it ’ s Quest Foods and (! Was discontinued coffee, 'There 's a Reason. '' original Postum plant ingredient Jon! Of Latter-day Saints, commonly known as Mormons medical advice, diagnosis or treatment made from roasted wheat,.

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